Director·Composer·Creative director/Los Angeles/Thirty years
Ad spots.Built for clicks.With a big‑budget look.
Launch spots, sale ads and product videos that show your product at its best and get people to buy it. Music software is my home turf, but the method works for any product that has to look exact.
Now playing: Realitone client work plus spec spots
Thirty years, three chairs: director, creative director, composer.
Client work
Realitone, Nightfall Halloween sale ads
Campaigns I've scored
Toyota Europe, Sprint Business, Ready Player One, National Geographic, Yamaha, Manolo Blahnik
Recognition
Hollywood Music in Media Award for Best Score for a Commercial Advertisement. Two CEBA Awards as a creative director.
01 — Services
Three ways to work with me
Hire me to make the spot, to add motion to what you already have, or to set your team up to make it themselves. AI fails a lot. I budget for that, so you never see it.
Eight presets in 53 seconds. Each preset gets its name and layers called out as its notes light up the keyboard, then the offer lands: Nightfall $99, lowest price ever.
Realitone's testing showed that hearing the instrument sells it. So the spot is the instrument playing, with a CGI keyboard and falling stars for the Halloween theme.
I delivered three designs, each recomposed for 16:9, 1:1 and 9:16 rather than cropped, with its own mastered mix. The Stars design you see here is the first to run in Realitone's Halloween campaign.
What it shows: the real product and its real interface, with a sale message that reads in two seconds on any screen.
BriefTell me the product, the date and the length you need.
Concept and quoteI come back with an idea and a price before any work starts. No cost until you approve the concept.
Look framesYou see stills of the key shots. Changes are cheap at this stage, so this is where we make them.
ProductionShots get built, cut and scored. You review a rough cut before I finish it.
DeliveryThe final spot, plus the cutdowns and formats you asked for. You own the finished spot and the score.
Spots turned around in as little as 72 hours.
04 — About
The tools are new. The job isn't.
I'm Don Bodin. Thirty years in advertising as a designer, art director, creative director and composer, and since 2016 a publisher selling ad space to musicians. I direct every piece from idea to final cut. The picture comes from Seedance, Kling and Higgsfield, or from Blender and After Effects when the product has to be exact. AI fails a lot. I budget for that, so you never see it.
The other hats:
I started as a designer and art director on national brand campaigns for agencies in Chicago and Los Angeles, then became Creative Director at Reed Business, where I earned two CEBA Awards for Creative Excellence in Business Advertising. Sell one idea. Show the product. Respect the first three seconds.
Thirteen years composing for campaigns: Toyota Europe, Sprint Business, the promotional campaign for Ready Player One, National Geographic, Yamaha and Manolo Blahnik. One of those scores won the Hollywood Music in Media Award. Your spot can arrive with music written for it.
Photographer and digital technician on more than thirty international shoots, with images ending up on Times Square billboards, magazine covers and automotive brochures. I know what a real product shoot looks like, which is how I know when a generated one is wrong.
I run Sample Library Review and host the Deal Compressor Show, which has gone out every week since 2016. I sell the ad space, so I know what gets clicked and what gets scrolled past.
Hollywood Music in Media AwardBest Score for a Commercial Advertisement, 2013
Two CEBA AwardsCreative Excellence in Business Advertising
05 — Contact
Got a launch or a sale coming up?
Tell me the product, the date and the length you need. I'll come back with a concept and a quote.
